Oltea Serban Pârâu - redactor sef
Fie ca vorbim despre Cultura sau despre cultura, la Radio Romania Cultural poate fi ascultata o diversitate de emisiuni, cu subiectele de actualitate ale zilei care ne aduc in atentie totodata temele importante ale culturii. Asadar de la Kant, la cultura pop - teme cu inteles si pe inteles.
De la primele transmisii din 1928, cultura are, s-ar putea spune, state indelungate la radioul public si la Radio Romania Cultural. Pot fi ascultate emisiuni de mare traditie, foarte iubite de ascultatori, ca teatrul radiofonic, dar si emisiuni dinamice cu un format nou, cum sunt cele din prima parte a zilei. Nu ar trebui pierdute nici corespondentele, concertele, galele de premiere ale unor institutii prestigioase si multe alte evenimente ce pot fi ascultate numai la Radio Romania Cultural.
Strategie
Publicul Radio România Cultural are o componenta socio-demografica cu un profil echilibrat (componenta pe sexe avand un usor bias masculin) si este puternic diferentiat de publicul care asculta radio în general prin vârsta (media 51 de ani) si nivelul de educatie (înalt). În prezent, profilul ascultatorului Radio Romania Cultural se caracterizeaza printr-un grad înalt de îmbatrânire (vârsta medie 51 de ani). Daca nivelul crescut de educatie al ascultatorilor este normal având în vedere specificul editorial al Radio România Cultural, proportia extrem de mica a segmentului de varsta 20-29 este o problema majora, mai ales avand in vedere misiunea declarata de „informare culturala, de a reprezenta o dimensiune hotarâtoare în domeniul formarii identitatii culturale nationale". Este greu de inchipuit cum o astfel de misiune poate fi pusa in practica in conditiile în care dintre ascultatori lipseste exact segmentul de populatie crucial pentru aducerea la implinire a acestei misiuni. De aceea, un proces de intinerire a profilului ascultatorului Radio Romania Cultural, in special prin vizarea segmentului 20-29 si 30-35 de ani, este esential.
Oltea Serban Pârâu - Editor in Chief
Whether we are talking about Culture, or about culture, at Radio Romania Cultural you can listen to a diversity of programmes, with fresh subjects of the day, that bring us, at the same time, to our attention important cultural themes.
Therefore, from Kant to Pop culture - meaningful and understandable to anyone themes.
Since the first broadcasting in 1928, it can be said that culture has its own place at the national radio station and at Radio Romania Cultural. One can listen to shows of great tradition, highly appreciated by listeners, such as radio theater, but also dynamic shows, with a new format as are those from the first part of the day. You shouldn't miss the correspondences, the concerts, the gala awards of some of the prestigious institutions and many other events which can be listened only at Radio Romania Cultural.
Strategy
The public of Radio Romania Cultural has a social-demographic component with an equilibrated profile (the sex component having a slightly masculine bias) and it is strongly differentiated by the age of the public who listens to radio in general (the average is 51 ) and the level of education (high). At the moment, Radio Romania Cultural listener's profile is characterized by a high degree of aging ( the average is 51 ). If the high level of education of the listeners is normal taking into consideration the editorial specificity of Radio Romania Cultural, the extremely small proportion of the age segment of 20-29 is considered a major problem, especially if we take into account the declared mission of 'cultural information, to represent a decisional dimension in the domain of national cultural identity formation.' It is hard to imagine how such a mission can be applied in the situation in which, the crucial population segment of the listeners is missed exactly, to permit the achievement of the mission. This is why a process of rejuvenation of the Radio Romania Cultural listener is essential the target being especially the segment of age 20-29 and 30-35.
